Did you know that it costs seven times more to get a new customer than to keep one?  You spend a lot of time and energy getting new customers, but how much effort are you spending on keeping them? Customer retention is a critical component in the success or failure of a business.  One way to improve customer retention and create a “stickier” relationship, while increasing revenue, is by selling more to your existing customers.  In fact, the more services your customer buys from you, the stickier the relationship.

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In our 20-plus years in the audio branding and marketing industry, business owners and managers have shared their frustration that employees are not cross-selling or promoting other services, even after providing incentives to do so.

 

Let’s face it, not everyone has the personality of a salesperson.  Most people feel uncomfortable selling.  In fact, a very small percentage of the population have those skills or personality traits.  Even the owner/managers aren’t cross-selling as much as they would like it to be done.  Why?  Most times it’s because they are focused on assisting the customer.  What if there were a way to tell every caller about a product/service you want them to know about? 

 

Now there is ... it’s called Queue Marketing… from EnRich Strategies, Inc..

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Why the name Queue Marketing? 

Remember the last time you went to the grocery store?  On the right side of the checkout aisle is candy; on the left, magazines.  The checkout lane is some of the most valuable real estate in the store because that’s where they increase the average ticket with impulse buys.  When a customer or prospect calls you, before the phone rings in your business, they are in the same “queue” and are already in a buying frame of mind.  It’s the perfect opportunity to play a 15-second message about another product/service or, simply, why your company is the better choice. 

 

• Restaurants:  Promote appetizers/desserts, Happy Hour, Sunday brunch, live entertainment, catering

• Distributors:  Promote inventory that’s not moving, introduce new products

• Retail:  Offer specials, upcoming guest speakers, remind them that financing is available

• Service businesses:  Prompt inquiries about a product/service with the goal of booking a free consultation

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Queue Marketing clients are getting incredible results because every caller hears the message with the option to bypass it if they prefer. 

 

Call 800-599-8119 to see if Queue Marketing is a good fit for your business!